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Internal Marketing In The Clinic

The clinic staff has a huge impact on the customer’s decision about where to receive treatment and what treatment to undergo. Clients tend to consult with the clinic staff (receptionists, assistants, clinic administrators, and dental hygienist) more than with the dentist. The reason for this is that customers maintain a kind of distance from the dentist and feel more comfortable consulting with the staff: “I’m worried about the sinus elevation. What does it include? In all honesty, is he a good dentist? Does he have any experience with this procedure?” Of course, in most cases, the clinic staff has a
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