Monthly Archives May 2018

Position Your Clinic On Top!

“The struggle is not between products, but between perceptions.” In simple terms and in connection with the dental marketing, the competition is less to do with who the most professional dentist is, but with which dentist is “perceived” as the most professional. Have no doubt – “perception is the reality!” Dentists may be extremely professional in terms of actions, but if they cannot produce a professional persona, the clients will perceive them as unprofessional and will not set foot in their clinic. This equation works in the opposite direction as well – we all know mediocre dentists who manage to
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